As a marketing consultant specialising in advising law firms, my opinion of social networking sites was best described as ‘sceptical but curious’. Now having joined and got involved with Linked In, Twitter and other associated sites - plus set up a couple of blogs - I am starting to see how it all joins up and how it is blurring traditional boundaries of communication.

This guide provides an introduction to the opportunities arising from online developments that are rapidly changing how the Internet is used. It sets out to cut through the hype and understand how these tools can be used to real effect by service providers.

Please note that this guide is not definitive - it is put together as a guide from my experience/research so far. Secondly, do consider the risk issues surrounding the use of social networking in a legal context.

About the Author

Jon Hepburn is founder of The Fedora Consultancy, a Shrewsbury-based firm providing a common-sense, cost-effective approach to marketing and business development projects for a range of clients, particularly smaller businesses and law firms.  They develop marketing plans, web/e-marketing initiatives, customer research projects, event management and promotional campaigns.

Fedora offer a free initial consultation – to arrange call Jon on 01743 366288 or email jon@fedoraconsultancy.co.uk.