As a marketing consultant specialising in advising law firms, my opinion of social networking sites was best described as ‘sceptical but curious’. Now having joined and got involved with Linked In, Twitter and other associated sites - plus set up a couple of blogs - I am starting to see how it all joins up and how it is blurring traditional boundaries of communication.
This guide provides an introduction to the opportunities arising from online developments that are rapidly changing how the Internet is used. It sets out to cut through the hype and understand how these tools can be used to real effect by service providers.
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