Bespoke Computing Ltd, Cut & Paste - our weblog for Information Technology in the real world

As a marketing consultant specialising in advising law firms, my opinion of social networking sites was best described as ‘sceptical but curious’. Now having joined and got involved with Linked In, Twitter and other associated sites - plus set up a couple of blogs - I am starting to see how it all joins up and how it is blurring traditional boundaries of communication.

This guide provides an introduction to the opportunities arising from online developments that are rapidly changing how the Internet is used. It sets out to cut through the hype and understand how these tools can be used to real effect by service providers.

More...

In this tough economic climate you would not be blamed for being totally focussed on running your business and not really thinking about how your employees (at all levels in the company) are using their office computers, or the consequences of how they are using their computers.

More...

Is CRM always relevant? CRM is about managing relationships with customers and other parties with a view to ensuring these relationships are as mutually beneficial as possible. This can have a huge impact on sales, customer loyalty, operational costs, business reputation and, of course, profitability.

More...

If I had a pound for everyone who asked how to get to the top of Google, I'd have about £637.  Optimising sites is a combination of stuff you can change behind the scenes (code), stuff you do with the words you write (content), and stuff that you do on other peoples sites (off the page) - this is the tough one.

There is a way in through the back door of Google that could put your site right at the top in hours or days, not weeks and months.  It will take you just 10 minutes:

More...

The proliferation and growth of Twitter has been nothing short of fascinating to watch. People engaging in real time conversation, about what is of interest or important to them is healthy from an interpersonal standpoint, and a gold mine for marketers and business owners trying to expand their reach and customer base.

More...